Smug Dogs | Logo Design

About this project

Smug Dogs provides a range of personalised services for pampered pooches in the Chorlton and Disdbury area of Manchester, including tailored walking schedules, dog fitness activities and professional photography.

They requested a light-hearted identity that didn't focus too much on the walking aspect of their services, giving them the option to scale up as needed.

I opted to create a posh-pooch logomark to indicate the regal level of service they provide to their lucky clients.