Whether you're a sole-trader, SME, or a start-up, whatever your industry I have the skill and experience needed to design you the perfect identity. By getting to know you and your customers, I'm able to produce professional, high quality branding unique to your business.
Every logo or identity I design begins on paper, one of many sketches inteneded to quickly generate ideas. Once I have a concept that works as a tiny black and white sketch, I know it will work (pretty much) anywhere and I'm happy I can present it as an option.
Unlike a lot of designers, I don't produce multiple options for the client to pick from. I find this dilutes the design process, as it forces me to dvide my time and focus. Instead I work on finding a single idea that works. If I can describe a logo concept in a single sentence, then it's usually a winner.
Don't let a designer back your business into a corner. It's highly likely you'll need to adapt your business to changing markets and emerging technology. That means your branding might also need to change along with it.
I'm a firm believer in creating logos and branding that can grow and be used flexibly, adapting as the business does. I design clean, simple, and professional logos, and I keep guidelines on using colours, layouts, etc defined as loosely as possible. Over the years I've wrestled with far too many overly-strict brand guidelines to know how quickly these things go out of date.
of B2B marketers say brand awareness is their most important goal
of B2B marketing leaders say strong branding is critical to growth
is the average revenue increase resulting from consistent branding