Surf

About this project

Surf is a small independent game and software development studio based in Missouri. I worked with them to create a simple identity design for the company.

After some discussion and early sketches, we settled on the subversive idea of using a tentacle motif to create a stylised 'S'. This approach suited the informal, casual nature of their games. It was still linked to the idea of the sea, but was an unexpected take on the concept.